For Immediate Release
The best environment was designed and produced by Atmosphere Studios and driven by CamelBakís vision. This success was the result of a collaborative effort, from the CamelBak CEO to the field services coordinator, where their internal team guided the award-winning design/build process and Atmosphere listened and delivered. ìThe new exhibit creates a look & feel with brand purpose and product presentation continuity that reinforces CamelBakís premier market position,î said Kurt Damschroder, Atmosphere Studiosí Design Director.
The exhibit elements and components flow seamlessly in an extremely functional configuration, while presenting a clear market message: ìpush beyond your limits with hydrationî with CamelBak products. The challenge was to express CamelBakís mission through the exhibit architecture and the central WaterWall feature did just that. Water percolates through a curving 16 foot high x 36 foot long chain maille wall in a demonstration of how water diffuses through the human body. The Hydration Station, hand-crafted bent-wood product displays, flexible one-off merchandising and tactile materials all added to the winning solution, the SNEWS article cited ìdrama, functionality, personality and cool ideasî in describing the CamelBak exhibit.
Keen won the DÈj‡ Vu award for their continued focus on the environment, by recycling and re-purposing components in their exhibit. Atmosphere manages the existing exhibit properties and along with Keenís great creative resources, produces new sustainable elements that are warm and inviting; SNEWS remarked, ìThe exhibit was comforting.î
GoLite earned an honorable mention, as they reconfigured their exhibit with fresh visual merchandising, introduced their on-line product presentation and utilized soy-based mannequins, just another example of their companyís eco-initiative. Atmosphere is proud to assist in the integration of GoLiteís existing properties with the design/build of new elements based on the priorities in their event marketing efforts.
Who is Atmosphere Studios? Atmosphere Studios specializes in creating innovative environments for events, trade shows, corporate spaces and InStore programs. With a diverse client list that includes industry leaders like Bombardier, Patagonia, T-Mobile and Ciena, Atmosphere Studios has been impressing clients with their unique approach to creating remarkable environments since 1997. Recent installations from Paris to Bangkok and New Delhi have expanded the global reach of Atmosphereís work. Partners Tom Jennings (Founder), Kurt Damschroder (Design Director), Eric Krepela (Production Director) and Katie Riggs Hansen (Client Relations Director) have quietly celebrated Atmosphereís twelfth anniversary and the growth built over the past several years. These latest awards underscore the ongoing transformation of Atmosphere into a leading design and production firm with a worldwide reputation for excellence.
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