After creating marketing environments for Patagonia over the last six years to address different markets, we were offered an opportunity to provide a solution for a new Patagonia presence at ISPO, a key European sporting goods show. It’s not every day the Europeans want to buy a product designed and built in Utah, making us very proud of the new exhibit for Patagonia that we delivered to Munich Germany. The challenge was to produce the most ecological environment possible through a design solution with a natural essence, built from recycled and reclaimed materials that ensured an authentic look & feel.
Atmosphere’s eco-only, sister company, Atmosphere AltShift was selected as the perfect partner. AltShift provided a certifiable alternative solution that achieved a distinctive position in the monster-sized Munich show. AltShift projects follow a stringent criteria matrix that guides the design intent, production methods, collateral development, logistics/ utilization and change of cycle. This process ensures compliance to specific eco-standards, resulting in an AltShift certified environment. This YouTube shows all the smiling faces!

