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This worldwide manufacturer of footwear required a strong presence in the outdoor market. To that end, Atmosphere worked collaboratively with the Modesto, California firm to produce an exhibit that has a powerful eco essence and clear identity. The presentation stations were key to the successful solution, as the Hi-Tec product line is very extensive and there is a challenge to show all sku’s effectively. The utilization of parallel strand engineered lumber, Kirei board, galvanized steel, wheat grass planters and reclaimed barn wood combine to produce an incredible natural feel. The strong backlit images and product feature displays contrast nicely with the natural elements, while the circular central conference room provides a contemporary focal point to the environment. The creative use of printed tensioned fabric panels add to the aesthetic and cut the costs for shipping, drayage and installation.
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