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This Best in Show environment was designed and produced by Atmosphere Studios and driven by CamelBak’s vision. This success was the result of a collaborative effort, from the CamelBak CEO to the field services coordinator, where their internal team guided the award-winning design/build process and Atmosphere listened and delivered. “The new exhibit creates a look & feel with brand purpose and product presentation continuity that reinforces CamelBak’s premier market position,” said Kurt Damschroder, Atmosphere Studios’ Design Director.
The exhibit elements and components flow seamlessly in an extremely functional configuration, while presenting a clear market message: “push beyond your limits with hydration” with CamelBak products. The challenge was to express CamelBak’s mission through the exhibit architecture and the central WaterWall feature did just that. Water percolates through a curving 16 foot high x 36 foot long chain maille wall in a demonstration of how water diffuses through the human body. The Hydration Station, hand-crafted bent-wood product displays, flexible one-off merchandising and tactile materials all added to the winning solution, the SNEWS article cited “drama, functionality, personality and cool ideas” in describing the CamelBak exhibit.
Contact ATMOSPHERE STUDIOS. E-mail this site to an associate.
