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Sperry Top-Sider owns the yachting foot wear market; to re-enforce this market segment Sperry wanted a stronger presence at 15 selected yachting events throughout the year. The objectives were well defined; promote the brand values and new products, while being able to sell directly to their audience at the race sites. The solution centered on a modular “Nantucket Cottage” that could be easily transported and installed from one event to the next. Sperry Top-Sider believes in the power of event participation and that belief has been proved out by the great results utilizing the cottage to portray the essence of their brand and to put product into the hands of the event crowds.
Please note the transition in the images, as the design progressed from our photo-realistic renderings to the actual physical solution at the debut in Key West, Florida. The video clip of the assembly process illustrates the ease of set up and the resulting grand illusion once completed!
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